The Brief
Wise Dog Creations
Ok, let’s be completely upfront, Julie is my partner. That said the brief remains the same as a paying client, in fact you could say she’s a tougher client because she pushes harder than a normal fee paying client might.
During the lockdowns in the UK, Julie wanted to use her creative skills and so set about breathing new life into vintage furniture. Gin cabinets are all the range, taking a mid-century corner unit and turning into a piece of furniture that would grace any home gave Julie great satisfaction.
To complement the amazing pieces, the key was to produce images that would reflect the workmanship that Julie puts into each piece. Little details make a huge difference.
Clearly we hit the right note with the images and the furniture because she couldn't keep up with demand. Several customers commissioned Julie to upcycle furniture that they had home, including a whole bedroom suite and desk that had been and-made by a client’s father.
As well as capturing the finished images we felt it was important to show the before, also to show Julie at work, giving an idea of the level of effort she puts into each piece. It was really important to make sure that the colours were truly represented. Customers are not happy to purchasing a blue cabinet only to find it’s green when they get it delivered.
The images have been used on Julie’s Facebook page and for those lucky Nelsonians, Julie has continued were she left off after leaving the UK, you can now purchase her amazing work locally.
I would love to help your business grow in the same way, just click on the contact button below.
A light blue vintage desk with four drawers on the right side, a white tabletop, a black adjustable desk lamp on the left, and various items on top including an open notebook, a yellow pencil, a pair of black glasses, and a few books against a textured beige wall.
A person using a hot glue gun to repair chipped paint on a wooden porch post.
A woman repairs furniture using a heat gun while working under a wooden table outside.
Woman painting a piece of furniture with a roller in an outdoor backyard setting.
A wooden furniture piece with carved and painted details, unfinished, standing outdoors on a paved surface, with some tools and materials visible in the background.
A vintage blue writing desk with a chair, with papers, a pen, and glasses on top, and a vase of pink and white flowers on the back corner.
A person using a putty knife to scrape gray paint off a wooden surface with a heat gun directed at the area.
A woman wearing a white face mask and gloves is using a power sander on a wooden table outdoors, with a grassy yard and wooden fence in the background.
Person using an electric sander on a piece of wood, wearing gloves, with a paintbrush and a banana on the work surface.
Woman painting a wooden chair with a paintbrush in black and white.
A white table with a floral pattern on the top, a glass decanter with a round stopper containing dark liquid, and a crystal glass, all set against a black background, with a green potted plant underneath.
Stacked yellow wooden chairs with black bee illustrations on the seats, one chair upside down and the other right-side up, on a white and black background.
A woman working underneath a wooden table, holding a heat gun and using a tool on the table's leg, with a focused expression.
A wooden desk with green legs and three drawers on the right side, set against a white wall. Items on the desk include a green banker’s lamp, a glass jar with yellow pencils, an open notebook with a yellow pencil, a pair of glasses, and a black-and-white panoramic photograph.
Close-up of a vintage wooden desk with three open drawers showing patterned paper inside, on a wooden floor.
A vintage wooden display cabinet with glass doors and shelves, holding decorative bottles, with a bouquet of pink and white flowers and two glasses of liquor on top.
Close-up of an open wooden drawer with dovetail joints, part of a dark blue cabinet with metal knobs.
A wooden dresser with three drawers, silver handles, against a white wall. On top, there is a framed poster of a woman with a black hat and sunglasses and the text 'SANDEMAN SHERRY'. To the right, a potted aloe plant in a red pot.
A blue and wood cabinet with glass-paneled doors, open shelves, a pull-down writing surface, and drawers at the bottom, containing books, a camera, glasses, and stationery.